Featuring Adi Rozenberg | Interviewed by Kaylee Hewlett

At NAB Show 2025 in Las Vegas, InBroadcast TV sat down with Adi Rozenberg, Co-Founder and CTO of AlvaLinks, to explore the growing need for real-time observability in video network delivery.

Hosted by Kaylee Hewlett, the conversation introduces the core concepts behind Cloudrider, AlvaLinks’ flagship platform for broadcast network monitoring and diagnostics.

According to Rozenberg, the current approach to network monitoring—primarily relying on “green lights” and basic metrics—is no longer sufficient. Broadcasters need to see beyond the surface, into the actual behavior of their delivery infrastructure.

“It’s not about green lights anymore,” he says. “It’s about knowing what’s behind them — what’s actually happening in your network.”

Cloudrider provides a proactive solution: using synthetic traffic to uncover issues that traditional tools can’t detect. This allows engineers to troubleshoot, validate, and optimize their entire pipeline — before failures affect the audience.

In the interview, Rozenberg discusses:

• The blind spots in conventional video monitoring
• How synthetic observability exposes hidden bottlenecks
• The significance of tools like “Cloud Chads Mode”
• Why real-time insight leads to better viewer experiences

This session offers a clear look at how AlvaLinks is redefining observability for modern broadcasters — combining diagnostics, real-time feedback, and actionable visibility.

🎥 Watch the full interview:

Think Cloudrider could help your team? Book a demo now and let’s explore it together.